Apple renews interest Liquidmetal

 For many years we hear of Liquidmetal. This alloy with particularly interesting properties is exclusively used by Apple Computer today (read: Apple, Atakan Peker and LiquidMetal), but its use is limited to small accessory to access the SIM card tray of iPhone. If it therefore seems obvious that Apple's research on the subject go much further than a simple paper clip, we still await the release of a product using Liquidmetal and just learned that Apple has renewed its license with Liquidmetal Technologies for a period that will run until February 5, 2016.

The first Apple exclusive license for the use of Liquidmetal in electronic products dates back to 2010, and therefore it is more than five years that the Cupertino company is working on developing new products using this alloy. Apple does has a revolutionary use in his cartoons, or seek it also block the use of this alloy to its competitors? The suspense is over.

New beta for OS X, iOS and watchOS

 It's already two weeks after their first official presentation and making them available to developers as beta versions that OS X 10.11 El Capitan, iOS watchOS 9 and 2 have been updated last night. The three updates, available only for registered developers, bringing a number of new features under the hood and a few graphical tweaks here and there to iOS 9. need this update is also an opportunity for us to discover a very interesting feature that was available since the first beta: the ability for the system to temporarily remove some applications in order to apply a software update on a device whose storage space is too low.

This innovation should make great service for users of iOS including iPhone or iPad has a full memory. Hopefully, however, this kind of new feature Apple does not encourage too long to continue the marketing of devices with 16 GB or even 8 GB of storage just ...

The iPad mini first generation was withdrawn from sale

 The iPad mini first generation was quietly removed from l 'Apple Stores online catalog! The Apple Store does indeed offers more iPad Mini for the first few hours without Apple would bother to communicate on the subject. Without much doubt, the small Apple tablet, which had been marketed for the first time in November 2012, has been retired because of old age and outdated features. The range of Apple Tablet So now consists exclusively of devices with Retina displays, whose rates have not been changed:

f the iPad mini is no longer displayed on the Apple Store, it is however still possible to get it, including through the   Refurb Store where you can get a small discount: at the time of writing these lines, it is proposed from 226 € instead of 249 €. What sell the remaining stocks pending the final disappearance! Given the age of the tablet, but we advise you to prefer investing in an iPad mini 2, with a much higher power and Retina display 

The Apple Watch 2 is 2016

 As usual with Apple products, it takes the first or the second update for a truly successful product, the first version remains generally quite limited and confidential. Watch for Apple, it would seem that the usual pattern repeats itself: our colleagues from 9to5Mac  give us some first details on Apple's intentions for the Apple Watch 2, which will not start in 2015 but in 2016 . Surprisingly, Apple would rather satisfied with the autonomy of its first shows connected

nd if you forget to recharge one night

The first use of studies suggest indeed that most users still have 30% to 40% of battery when they go to bed. Apple has not yet the capacity to promise several days of autonomy at once, daily recharging should remain the norm and engineers of Cupertino would prefer to focus on adding new features. The Apple Watch 2 should have a FaceTime camera, and receive wireless chip more autonomous that will happen just over the iPhone today. The arrival of new sensors is also a proposed runway, but our colleagues do not have reliable information at this time. Finally, Apple would consider reviewing its pricing range to propose models between classic Apple Watch stainless steel (€ 649 to € 1,249) and Apple Watch Gold Edition (€ 11,000 to € 18,000). However, it is still early, and although the sources of our colleagues are generally very reliable, keep in mind that Apple's strategy still has time to evolve. See you in about a year!

Our first iPhone iOS 9 of impressions

 This week Apple introduced iOS first 9, a first beta version was made available to developers in stride. We immediately installed the first version of the future mobile system on an iPhone 6, to give us an idea of what to expect. Verdict? We advise you (really) not to do so.

We will not review the new iOS 9, we have already discussed at its output (read:   Apple annonce iOS 9) and you can find images by viewing the inaugural conference of the WWDC (read:  Revivez la WWDC 2015 en vidéo). We will however give you our experience and feelings regarding this update, which we recall is a working version that is set to change to its effective output during the month of September.

New features

New iOS 9 are actually far fewer than the conference earlier this week left to think at first. If not we put aside the features reserved for the iPad and those that are still available in France, as public transport plans or new apple pay cards, there is not much to get in the tooth when an iPhone is used. Several new products announced during the WWDC are not yet in addition present in the beta, as some improvements to Siri, Spotlight, or applying News.

All that remains is very little. The radius of the news immediately visible, it was of course the new multi-tasking mode, which works in reverse of the previous system (the home screen located on the right of the screen) and is very confusing without bring any benefit (except perhaps to see an additional application in one glance ...). It also has research accessible again by sliding to the left of the home screen, which offers suggestions for sources of news that can not be selected, and recent contacts and applications (which we But do not open for months). It is currently impossible to access half of the functions presented during WWDC (like the weather widget), and the only novelty we really enjoyed unrestricted is the Notes application, which lets small drawings, insert lists, photos ... then remain the tiny alterations, such as adding a handy navigation bar in the Photos application, or adding a small button to return to the previous application when app redirects to another application (eg, Facebook Messenger from).

Stability and performance

Overall, this first beta is surprisingly quite stable and performance are at the rendezvous. As a working version that is not finalized and will be further improved before its release, this is very encouraging. A bit like OS X 10.11 El Capitan where most improvements are under the hood, Apple relies heavily on the reliability of its mobile system with this next update.

Note however that we were very unpleasantly surprised by the autonomy of our iPhone 6 following the installation of this first beta version of iOS 9. The phone, even unused, heated enormously and discharges completely in half a day. It is obvious that this defect will be corrected with the next update, and the problem will be gone before the public release of iOS before 9 and even the public beta phase scheduled during the month of July. Until this is resolved concern, therefore we do not recommend installing this heavily pre-9 version of iOS on your phone, unless developer and to have a real business need. 9 iOS bringing no great revolution on the iPhone, there is also little point in taking the time to perform this update and take the risk of encountering problems of incompatibility with the applications you use every day.

L’obsolescence programmée bientôt punie de peines d’emprisonnement en France ?

e bill on the energy transition adopted earlier this year by the French Senate provides an article on the fight against planned obsolescence. But how to impose these rules at the global level while Apple example does nothing in this direction?

Apple is not the only manufacturer of electronic products to apply certain practices related to planned obsolescence. Among the uses that could be charged to the brand, one of them concerning the statutes applied to its products.

Each year, a number of Apple product changes status. This evolution involves different rules when the after sales service. Some products each year and become "irreparable". The Apple Store are no longer able to accept them to refurbish them.

This list of obsolete products according to Apple will be applied from the month of June. And among the products that will be released in Apple Store, it will take on the good old iPhone 3G and 3GS. It is true of older models, released in 2008. The new list of Apple products that become unrepairable this year was presented by 9to5 Mac site.
 Ecology will be the skin of planned obsolescence. In France, an amendment has been submitted to the vote of the National Assembly. The goal: to end these practices and punish manufacturers.

  

 Apple va déployer sa nouvelle police sur tous ses systèmes d’exploitation
 i you can not stand the current font Apple sometimes poorly adapted to the screens of some iJoujoux, be aware that the firm intends to replace the traditional with the new Helvetica Neue font San Francisco for all operating systems.

Official: Steve Dowling is the new "Vice President of Communications" at Apple

 Steve Dowling, who replaced Katie Cotton at the head of the communications department, occupies now officially the seat of "Vice President of Communications" in Cupertino, as evidenced by the new  organigramme  to the Apple site.

The new VP of Apple occupies the corporate communication strategy, including the media, and leads the team public relations and employee communications and internal events of the company.

After  le départ de Katie Cotton  of Katie Cotton, a very contrasting personalities in Cupertino, rumor lent to Tim Cook intends to appoint a person in his position "friendlier and more affordable" to manage the company's press relations. Steve Dowling, a former journalist joined CNBC in 2003 at Apple, held since last year the acting position, and would have been in competition with Nat Kerris -a spokesman for the Pomme- to formally manage the communication of the California firm . 

This will look like Twitterrific on Apple Watch

 Twitterrific, qui fait partie des clients les plus populaires du réseau social gazouillant, a officialisé cette semaine son application pour Apple Watch, incluse dans la dernière mise à jour de l'app iOS.

Le compagnon de Twitterrific sur la montre pommée apportera notamment les notifications interactives qui permettront, comme depuis l'app Twitter officielle, de répondre (via la dictée vocale), mettre en favori ou retweeter un message directement depuis la bannière affichée à son poignet. En revanche, le client deIconFactory ne propose pas de consulter sa Timeline, et il sera nécessaire de passer par la case « achats intégré

s » pour accéder à certaines fonctions pratiques de l'app.

S'il sera possible de consulter gratuitement les statistiques de base de son compte, telles que le nombre de retweets, de favoris ou d'abonnés, les notifications push seront quant à elles accessibles à condition de débourser 1,99€. Cet achat intégré permettra ainsi d'afficher des alertes pour les mentions, les réponses, les messages privés, les retweets, les favoris et les nouveaux abonnés, et autorisera à répondre depuis sa montre, grâce à Siri et Force Touch.

The electronics prices will go up 15%

4 2599 € L'iMac Retina is sorti le 16 octobre, et la machine ne devrait this pas Être mise à jour avant juin bonne année. You can acheter En toute quiétude. iMac indicateur oranges Informations 06/2014 1099 € L'iMac Retina is sorti le 16 octobre, Mais d'Apple ne en a pas Profité versez rafraichir la gamme (vieillissante) d'iMac Traditionnels. Si le rapport qualité / prix HNE Toujours bon, Leur GPU Prend de l'âge et l'sur aimerait bien voir l'arrivant du Thunderbolt 2, par exemple. Il Ne EST PAS impossible qu'Apple les Renouvelle débuts 2015. Mac Mini indicateur vert Informations 10/2014 499 € Le Mac mini Vient tout juste d'être mis à jour et améliorations notables Quelques Apporte, Comme Thunderbolt 2, WiFi ac. Son prix d'un also FORTEMENT BAISSE, Mais au prix d'ONU boiter Moins évolutif (RAM soudée) et d'absence de quadri-coeur. You can sans acheter de osée, Mais regardez also Du côté du Refurb! Mac Pro Indicateur Informations de rouge 10/2013 2999 € Le nouveau Mac Pro is available DEPUIS décembre 2013 et d'Apple devrait Profiter of this débuts 2015 est pour lui Offrir de Nouveaux Xeon, Déjà PRESENTES PAR Intel. Notre conseil: ATTENDEZ! MacBook Pro Informations Indicateur oranges 06/2012 1199 € Le MacBook Pro is vieillissant et ne correspondent normes aux Nouveaux ainsi que du Marché. En revanche, la Possibilité de faire Evoluer RAM et disque dur Reste l'ONU de Ses Atouts Majeurs! A réserver à l'ONU très publique cible, Fait. Verser les Autres, prefer non MacBook Air Ou carrément non Retina 13 "! MBP Retina 13 "indicateur Les Informations de vert 03/2015 1449 € Les MacBook Pro Retina 13" were mis à jour le 9 mars Dernier, VOUS sans can Fait de Crainte acheter. Pas de MAJ Prévue avant fin 2015 au moins! MBP Retina 15 "indicateur oranges Informations 07/2014 2249 € Intel a pris du retarder sur sa Prochaine génération de Processeurs mobiles quadri-coeurs, il N'y a rien à Attendre avant l'été 2015. Si Vous n'êtes pas presses, ATTENDEZ encore Quelques mois! MAJ Prévue Autour de juillet / aout. Au Mieux en juin, à la WWDC. Au pire, versez la rentrée. Dans l'intervalle, orientez-vous plutôt du Côté du Refurb ... MacBook Air indicateur vert Informations 04/2014 999 € Le MacBook Air was mis à jour en mars 2015, Mais les Améliorations Sont Nombreuses de PEU. Si vous Avez Besoin de CE modèle, jetez Un Oeil sur le Refurb avant de vous Décider. Vous pourrez TROUVER machine de juin de 2014 Avec Des Caractéristiques des quasi similaires. Si vous Optez POUR UNE Machine neuve, le 11 "est le portable par excellence Qui Pourra vous suivre partout. Et n'oubliez pas de booster la RAM à 8Go et, Si possible, de Choisir le SSD de 512Go. MacBook indicateur vert Informations 03/2015 1449 € Le MacBook Retina 12 "was Presente Le 9 mars, LOR de la keynote de l'Apple Suivre. Il Est en pré-vente DEPUIS le 10 avril Prochain. Un conseil? ATTENDEZ avant de test our d'acheter!

Android patent war: Microsoft and Samsung put an end to the conflict

The two companies have finally signed an agreement to end the dispute between them on the use of Microsoft patents that Android is used, the OS of Samsung devices.

head once it's over. Samsung, the world leader in smartphones, and Microsoft announced this February 10, 2015 an agreement to end their dispute over patents.

"Samsung and Microsoft are pleased to announce that they have settled their litigation in US courts," said a short statement signed by Jaewan Chi, Executive Vice President of Samsung, and David Howard, vice president of Microsoft.

The groups did not provide any details about the content of the regulation, citing confidentiality. So we will perhaps never how Samsung has agreed to pay and for how long.

Microsoft had launched in August 2014 a lawsuit against Samsung accusing them of violating their contract for the use of their patents in 2011. The South Korean group had at the time agreed to pay royalties to Microsoft for use mobile patents latter of which uses the Android operating system from Google.

A billion dollars

Microsoft accused him of not having honored timely payment scheduled for autumn 2013, after the announcement of the purchase by the American Nokia Finnish mobile phone manufacturer. Samsung had finally paid but refused to pay compensation for its late payment and threatened by Microsoft of violating the contract again.

According to documents provided to court, the agreement allowed the Redmond company to reach a billion South Korean group in 2013.

Major technological groups have multiplied in recent years complaints against each other for patent infringement. The most prominent battle was obviously one indulged Samsung and Apple, before the courts of several countries. The two giants, however, reached an agreement in August 2014 to give up their battle outside the United States.

What is the mysterious project that Apple could shake Tesla?

 While Tesla debauchery Apple employees by the dozens, the US giant prepare a secret project that could remonstrate with the manufacturer of electric cars. The information is important even if it is not very detailed.

War! Or at least the race for pole position. Apple and Tesla, the bad blood. While last week Bloomberg reported that Tesla had debauched nearly 150 employees of Apple, an anonymous employee of the Cupertino company has sent an email to Business Insider - certainly enough with the approval of his superiors - in which he chews not his words.

He states that the employees of Tesla are now "jump ship" to come to work at Apple and the latest project of his company "is too exciting" so that no one is interested. "I think this will change the landscape and that Tesla will get value for money," he continues.

What this somewhat cryptic sentence may well mean or imply? It's very hard to say. It seems very unlikely that Apple launches in the automotive industry with iCar, although Steve Jobs dreamed more than once, who was a fan of BMW design.

Last week, in addition to hiring the war, another amazing news concerned Apple. Tim Cook company would use cars equipped with sensors, much like the car for Google StreetView update. If it is logical that Apple is working to provide a similar function in Maps, some went on to say that the Apple Cars could be autonomous cars beginnings stamped Apple ...

Another computation, the secret project could be improved supply CarPlay, with a strengthened role of the iPhone in the control of the cars. Last week, Apple was assigned a patent describing how to unlock a car from an iPhone or Watch. A start-up also showed a concept that would allow partial control of a Tesla Watch from Apple ...

As fun and useful as this feature is that enough to remonstrate with Tesla? Not sure ... One thing is certain, the buzz is only beginning. Unless all this is a clever advertising campaign ...

Apple catches up with iPhone 6 demand, US online store lists all models 'in stock'

  Consumers in the United States will no longer face a backlog when purchasing an iPhone 6 or 6 Plus from Apple's online store, as supplies of the popular smartphones appear to have reached parity with demand nearly four months after their release. 

All but one configuration are now listed as "in stock," and spot checks at Apple retail outlets in the southern U.S. show most models available for immediate in-store pickup. The lone holdout — the sim-free iPhone 6 Plus — comes with a lead time of just one day. 

The iPhone 6 series has proven to be Apple's most popular iPhone lineup ever, with at least one analysissuggesting that Apple may have sold as many as 69 million of the devices over the holidays. As a result, Apple has struggled to keep up with demand.

Shipping times slipped to as long as 4 weeks for the larger iPhone 6 Plus just one day after pre-orders went live last September, while the 4.7-inch iPhone 6 say waits of 7 to 10 days. Those queues grew shorter in December, though the never dropped below one day. 

Supply also appears to be improving in Europe, though Apple's hottest market — China — remains underserved. The company still requires buyers to pre-register online in order to reserve a device for purchase, and recent on-site checks at Apple retail outlets in Hong Kong showed dozens of customers lined up to purchase a new handset throughout the day.

iPad Air 2 à 390€, iPad mini 3 à 330€, iPad Air à 263€, iPhone 6 à 581€

Les opérations de promos sur les produits Apple continuent ce matin avecPriceMinister qui propose de très belles offres sur les tablettes, iPhone et quelques Mac. Attention tout de même, une bonne partie de la réduction est présente sous forme de bon d'achat.

Tout d'abord, commencez par vous inscrire sur le site pour bénéficier des « Bonus Superpoints ».

L'ensemble des offres est consultable cette page dont voici une petite sélection :

• iPad Air 2 16 Go à 459.90€ (livraison gratuite) et 68.99€ de bons d’achat (Il revient donc à 390.91€)
• iPad Mini 3 16 Go à 389.39€ (livraison gratuite) et 58.41€ de bons d’achat (Il revient donc à 330.98€)
• iPad Air 16 Go Wi-Fi gris sidéral à 334.90 – 25 (avec le code «  SWI25300 ») = 309.90€ (livraison gratuite) et 46.49€ de bons d’achat (Il revient donc à 263.41€) 
• iPad mini Retina Wi-Fi 16 Go à 274.95€ (livraison gratuite) et 41.24€ de bons d’achat (Il revient donc à 233.71€)
• iPhone 6 16Go à 683.90€ (livraison gratuite) et 102.58€ de bons d’achat (Il revient donc à 581.32€)

• Un MacBook Air 13.3" à 964.99€ (livraison gratuite) et 144.75€ de bons d’achat (Il revient donc à 820.24€)  

Our test Mac mini 2014

  Deux ans ! Deux ans que l'on aura attendu cette mise à jour du Mac mini que l'on avait qualifié de « presque parfait » à l'époque, lors du test de la génération précédente.

Mais cette année, c'est une immense déception qui entoure ces machines. Quelle mouche a donc bien pu piquer Apple pour autant brider et dégrader ce petit Mac qui frisait pourtant le zéro-défaut en 2012 ? Absence de quadri-coeur, RAM soudée, démontage plus difficile... Ces choix -parfois incompréhensibles- paraissent en total décalage avec l'usage qui était fait du Mac mini jusque là.

Nous verrons donc dans ce test que :

- Tim Cook a osé sortir une machine plus lente qu'avant
- Le GPU n'a pas beaucoup bougé
- Le modèle de conception de Jony Ive est désormais... la boite de conserve
- La consommation électrique est incroyablement faible
- Les tarifs sont quand-même pas si mal
- Tout n'est pas à jeter dans ce nouveau Mac mini

Mac4Ever : test du Mac mini 2014
             


                                             



                                    

                            

The iPad Air 2 has the powerful A8X chip, revolutionary Touch ID,

We’ve made the iPad mini even mightier.  It not only has the powerful A7 chip and brilliant Retina display, but it also comes with the versatile  Apple SIM, and now, for the first time ever, the revolutionary Touch

Apple Reports Fourth Quarter Results

Strong iPhone, Mac & App Store Sales Drive Record September Quarter Revenue & Earnings

CUPERTINO, California—October 20, 2014—Apple® today announced financial results for its fiscal 2014 fourth quarter ended September 27, 2014. The Company posted quarterly revenue of $42.1 billion and quarterly net profit of $8.5 billion, or $1.42 per diluted share. These results compare to revenue of $37.5 billion and net profit of $7.5 billion, or $1.18 per diluted share, in the year-ago quarter. Gross margin was 38 percent compared to 37 percent in the year-ago quarter. International sales accounted for 60 percent of the quarter’s revenue.

Apple’s board of directors has declared a cash dividend of $.47 per share of the Company’s common stock. The dividend is payable on November 13, 2014, to shareholders of record as of the close of business on November 10, 2014.

“Our fiscal 2014 was one for the record books, including the biggest iPhone launch ever with iPhone 6 and iPhone 6 Plus,” said Tim Cook, Apple’s CEO. “With amazing innovations in our new iPhones, iPads and Macs, as well as iOS 8 and OS X Yosemite, we are heading into the holidays with Apple’s strongest product lineup ever. We are also incredibly excited about Apple Watch and other great products and services in the pipeline for 2015.” 

“Our strong business performance drove EPS growth of 20 percent and a record $13.3 billion in cash flow from operations in the September quarter,” said Luca Maestri, Apple’s CFO. “We continued to execute aggressively against our capital return program, spending over $20 billion in the quarter and bringing cumulative returns to $94 billion.”

Apple is providing the following guidance for its fiscal 2015 first quarter:

• revenue between $63.5 billion and $66.5 billion
• gross margin between 37.5 percent and 38.5 percent
• operating expenses between $5.4 billion and $5.5 billion
• other income/(expense) of $325 million
• tax rate of 26.5 percent

Apple will provide live streaming of its Q4 2014 financial results conference call beginning at 2:00 p.m. PDT on October 20, 2014 at www.apple.com/quicktime/qtv/earningsq414. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 28, 2013, its Form 10-Q for the quarter ended December 28, 2013, its Form 10-Q for the quarter ended March 29, 2014, its Form 10-Q for the quarter ended June 28, 2014, and its Form 10-K for the fiscal year ended September 27, 2014 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

Apple: "The end of the golden age"...

                                                                             

&nbsp ;Apple products * are not so differentiating, says Benedict Flamingo, director Fourpoints Investment Managers, for whom the Apple brand is under threat of commoditization.
The most popular TV series often reach their peak audience in the sixth season, few exceed eight seasons. The iPhone is in the sixth and the buzz is at its maximum. However, with hindsight, many questions arise.

First round, the smartphone market is becoming commonplace quickly. By dint of copying, devices and user interfaces have come to resemble: it is no longer a differentiator. As for the evolution towards ever larger screens, it very likely to stop there unless the size of the pockets will undergo a major genetic mutation.

This lack of differentiation is reflected in the figures for market share. Those of the iPhone declined since 2012 from 25% to 12% while Android reached 85%. The average price of a smartphone down too: it is $ 314 in 2014 and even less than $ 250 in emerging markets. At 657 dollars, the iPhone 6 is already twice as expensive.

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This price difference is it still justifiable, while the portfolio of applications is now provided in Android, a critical element as the value of a smartphone is defined by the wealth of applications? Worse, the "apps" are either Apple launched too fast or unfinished (Maps, iCloud) or substitutability (iTunes leaving room for subscription music streaming).

This is where Apple Watch intervenes. It only works with the iPhone and strengthens the Apple ecosystem. This is also the rub. Beyond the battery problem that requires reloading his watch every day, the touch interface of the smartphone proved awkward on a watch.

Apple has had to add two buttons to zoom, select an application ... A peak when one remembers that the stroke of genius of the iPhone was ... there was only one button. And if the ideal interface for such a watch was the voice? Only Siri is not yet accurate enough. The "killer application" that will make a purchase remains obvious to find.

That leaves Apple Pay, Apple's mobile payment system, another tool to strengthen its ecosystem. A bet that will take time to reveal itself as only a 6 iPhone owners can use and only a few percent of payment terminals are compatible, in the United States alone.

Eventually as the years go by, Apple is a business like any other. So, Apple, how many seasons?

APPLE - New iPad: all that will change on October 16

TABLET - For the keynote of October, Apple is expected to introduce the new generation of its iPad. MetroNews reviewed the latest of these tablets.  After the smartphone, the tablet. After the iPhone, the iPad. About a month after introducing the iPhone 6 and iPhone 6 Plus (remember, it was on September 9), Apple should take in the month a new keynote. The date of Thursday, October 16 has been advanced but not yet official. Anyway, it should be less impressive than the last. Apple has also provided a keynote in a less broad place: Town Hall Auditorium in Cupertino (California). Meanwhile, here's what should change in the new iPad: 

► What name? 

6 iPad or iPad 2 Air? No one knows yet for now the final name of the new iPad. Whatever it is, one thing is certain: it will be for Apple to the sixth generation of the iPad and the third for the iPad mini. 

► A new chip 

Like every year, after the integration of a new processor in the smartphone, it is added to the latest generation iPad. The house A8 processor, integrated into the iPhone 6 and iPhone 6 Plus, should be announced as the new nerve center of the new Apple tablet. Unless this is a model boosted, called A8X, which would be installed on a brand new version Large, iPad Pro (see below "Two sizes, two screens?"). 

► The Touch ID 

Type the code is so old generation ... Like the iPhone 5s and the last two smartphones Cupertino, it will now show their credentials to unlock the machine. The new tablets are expected to be in effect with the Touch ID button that identifies the footprints of his or its owners (up 5 fingers). 

► A screen with anti-glare filter? 

Nothing certain but here it was mentioned the possibility of adding an antiglare screen on the tablet. A very good idea that would use the iPad even in bright conditions. Moreover, it will be a real comfort to watch videos and movies. 

► New Color 

To comply with the trio of the iPhone, the iPad should be submitted either in two but three colors. Gold entered. We must therefore rely this year on the sidereal gray version (with black face), silver (with white face) and, for the first time, gold (with white face). 

► Two sizes, two screens? 

And if Apple offered two models of its iPad Air? In addition to the 9.7-inch version (and the iPad mini with a screen of 7.9 inches) for the Apple brand could launch a new model bigger. This would measure 12.9 inch (32.8 cm) from one edge to the other and would be called "iPad Pro" or "6 iPad Plus". In addition, this new model would be available in two screen resolutions: 2K and 4K (that is to say four times HD resolution). However, there is nothing to confirm this rumor. 

► From WiFi boosted 

As with the iPhone 6 and iPhone 6 Plus, we hope that Apple will have thought about giving a boost to the WiFi iPad, thanks to the 802.11ac standard. 

► No new Retina iPad mini? 

At least not right away. From a strategic point of view, this is understandable. Due to the size close between an iPhone 6 Plus (5.5 inches) and a retina iPad mini (7.9 inches), Apple could decide to delay the release of the new model of this device early next year (March 2015?). So as not to overshadow his phablette.